Thursday, June 4, 2009

Wine Meets Fashion II

In an earlier post I made mention of a wine meets fashion feat that was pulled off beautifully by the Champagne house Veuve Clicquot Ponsardin and Louis Vuitton; the city traveller that is sold to house a full 750 ml bottle with two flutes or smaller versions that are designed to hold a 375 bottle of the non-vintage brut in the classic VCP yellow or the non-vintage brut rose in pink. The insulation can be pulled out so that the carriers can be used as handbags  and their firm structure makes for a tidy package to tuck neatly under your arm. 

VCP has teamed up with another fashion icon to house one of their vintage champagnes as well. Not only is the 1996 La Grande Dame bottle decorated by the House of Emilio Pucci in the classic swirling style of Pucci, but there is a decorative neoprene jacket that zips neatly over the bottle to hold in the cool. It does not end there; there is a satin bag printed with more of the iconic Pucci print that fits loosely around the neoprened bottle and all of this comes in a box that clamshells open to reveal the layers of prizes.

I have not had the pleasure of experiencing this bottle first hand, but if my ship ever comes in, this item is on my list of bottles to acquire and I will drink it with my fashion blogging sister.

While we are on the subject of Veuve Clicquot I should mention a wine read that may appeal to history buffs: The Widow Clicquot: The Story of a Champagne Empire and the Woman Who Ruled It. Madame Clicquot was an amazing business woman who knew how to make calculated risks that moved her enterprise forward. One of the things that makes her story all the more notable is that, man or woman, her business practices were remarkable, but the fact that she was able to pull off the feats that she did when she did was incredible. Her cellars survived the Napoleonic Wars despite the fact that Reims was a town that was occupied by the enemy on more than one occasion. The author, Tilar J. Mazzeo, created a biography based on extensive research that has been enhanced and filled out with plausible storyline that connects her timeline landmarks. Champagne is often thought of as a feminine drink and this has to do with The Widow who was instrumental in modernizing the process of making champagne and how it was marketed.


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